According to a study, Europe will be buying bigger pants by 2030. On behalf of Americans, I would like to welcome you aboard, and suggest you get to the buffet early as the line tends to get quite long.
A certain Dr. Webber opines that “[p]olicies that reduce obesity are necessary to avoid premature mortality and prevent economic strain on already overburdened health system.”
It almost goes without saying that there is a “crisis” of obesity, at least if you consider how expensive it is for the health system. To those who see every “crisis” as a golden opportunity to “do something,” the logical approach is to muster the force of government, draft some laws, and loose the bureaucrats.
Oh my yes.
Not being European in anything but ethnic extraction, I can only speculate how well such “policies” will go over in the Old Countries. New York City didn’t exactly embrace Bloomberg’s efforts to ban high-capacity soda containers, though this doesn’t seem to have diminished his enthusiasm for meddling. His successor plans to continue fighting that particular good fight, and some of this minions have migrated up the government ladder. Are gigantic servings of sugary drinks good for anyone, or even “okay?” Of course not. Along with cigarettes, and the entire concept of “all you can eat,” they’re manifestly Bad Things. But we’re adults, with free will to make our own choices, so piss off.
On the other hand, if you don’t buy into the whole free will bit, you might be less hostile to the idea that we need helped along.
So what shall the Europeans do? Who knows… maybe the EU can vote about it, or the UN can pass a mandate that will be ignored by all.
In the meantime, we Americans can expand our selection of foods that expand our waistlines by eating some invasive species.
Sundry Complaints 
I’m not certain if free will is still tied to the concept of predestination, but if I can say God made me fat I could add that to the list of shields.